by President Trump further discussed the controversy about actress Sydney Sweeney and her recent controversial advertising campaign with American Eagle.
“Sydney Sweeney, a registered Republican, has the ‘hottest’ advertisement there is. It is for American Eagle, and the jeans fly ‘out of the shelves’, he wrote in a post about truth on the truth on the truth of social Monday morning.” They go get Sydney! “
The shares of the company rose in the aftermath of Trump’s post.
This was the second time in less than 24 hours that the president had weighed the debate. During the weekend he chose Sweeney’s side during a conversation with reporters after being told that the actress is a registered Republican.
“She is a registered Republican?” Asked Trump. “Oh, now I love her advertisement. You would be surprised how many people republicans are. That is what I would not have known, but I am glad you told me.” He added: “If Sydney Sweeney is a registered Republican, I think her advertisement is fantastic.” Sbeeney has been a registered Republican in Florida since June 2024, BuzzFeed reported.
Last week a top official from the White House also responded to critics of the clothing store’s advertisement and this week mentioned their criticism of the campaign “Kromensragen” and “Idioot” in a post on social media.
White House Communication Director Steven CheG wrote on X that claims that the advertisement contains harmful racial subtext contains a sign of “Culture Run Amok cancellation” and an example of why voters chose to recognize Donald Trump in last year’s elections.
What started as a buzzing commercial with one of the most sought after actresses in Hollywood has quickly obtained a vast debate about sex, race, politics and American culture as a whole.
How did a single advertisement of 30 seconds cause such a commotion? Here is how we got here.
What is the advertisement?
The advertisement, or more accurate series of advertisements, are built around the slogan “Sydney Sweeney has great jeans” – a play of words that the American Eagle – Denim combines with the genetic properties that Sbeeney has given its famous voluptuous figure.
Some places are more direct, specifically talking about her genetic background.
“Genes are passed on from parents to offspring, who often determine characteristics such as hair color, personality and even eye color,” Sweeney says in one clip. “My jeans are blue.”
SEENEY has been a very successful partner for different brands since she was one of the breakout stars from HBO’s Teen Drama Euphoria In 2019. Earlier this year, for example, the 27-year-old actress attracted enormous attention to a little known soap company called Dr. Squatch by selling bars of soap that were mixed with her personal bath water.
Depending on who you ask, the American Eagle advertisements are just another example of a brand that capitalizes on Sweeney’s Star Power to make contact with consumer or they are a modern example of offensive racing messages.
What were the criticism?
Criticism of the advertisements of online commentators started to flow in almost immediately after American Eagle posted the first video online last week. The nature of the comments varies, but in general the primary complaint that the advertisement is celebrating the genes/jeans from a white, blonde, blue eyes actress sends that certain types of heritage are better than others.
“It says that Sydney Sweeney has a great body, and therefore great genes and is therefore a product of genetic superiority,” said content maker Jess Britvich in a video about Tiktok that has been viewed almost 3 million times.
Other users of social media have gone so far that they promote the AD -Nazi propaganda or a means to promote white supremation.
As the debate steamed, cultural commentators began to weigh some of America’s largest news shops with their own more nuanced Takes.
“She embodies the nearby mythological girl-doeurs beautiful but low-maintenance sexy femininity that media dominated in the 1990s and the early 2000s,” wrote MSNBC producer Hannah Holland. “Together the campaign feels regressive and non -retro, offensive and not brutal.”
And what is the criticism of the criticism?
Cheung is not the only figure on political right to condemn the advertisements of the advertisement. Republican Senator Ted Cruz responded to X and wrote: “Now the crazy links against beautiful women has come out. I am sure that will gauge that …”
In the eyes of many conservatives, the response to Sweeney’s advertisement is a typical example of what they see as the extreme hypersensitivity of left on even the most anodyne subjects.
“A blonde actress with blue eyes who talk about jeans or even genes-is just a pun, no secret greeting for white supremacy,” wrote the opinion writer of the New York Times John McWHorter on Tuesday.
The popular conservative commentator Charlie Kirk shot what he called the ‘ridiculous overreaction’ to an advertisement that, according to him, ‘nowhere is not offensive’.
Why is this even a problem?
The controversy of the American eagle advertisement has raised the deeper question about whether this is the kind of things that we as a culture should fight all over. In the eyes of some commentators, the entire episode is a disturbing symptom of how even largely unimportant things are attracted to a commercial for jeans to an never -ending cycle of indignation in which the possibility of substantive discussion becomes impossible.
“What happens in these scenarios is that everyone gets very angry, in a way that makes a touch of moral superiority possible and is also good for making online content,” wrote Charlie Warzel, a staff writer for the Atlantic, Tuesday. “Like every good part of the discourse, the SEENEY advertisement enables everyone to use a political and cultural moment for different purposes.”
Cover Thumbnail Photo: American Eagle via YouTube
